4 tips to elevate your brand’s visual identity

Your brand’s visual identity is a representation of your business’s values, personality and the products or services you offer. Creating a powerful visual identity is vital if you want your business to stand out from the competition. 

As society relies more on social media and the internet for information, it has become increasingly important to share engaging and powerful visual content that emotionally connects with your target audience to increase revenue. 

Your brand’s visual identity should be strong, consistent and relevant. Here are four tips to elevate your brand’s visual identity:


While your business’s visual identity is made up of several elements, your logo is one of the first things your audience will interact with. It’s the symbol that represents your business and separates you from your competition. 

To elevate your brand’s identity it’s essential to have a logo that is relevant and creates a strong connection with your audience. It needs to capture the essence of your brand and be able to represent your business across several different platforms. A memorable logo will help you build brand loyalty, brand recognition and ensure your business makes the best first impression. 

At Burleigh Print & Design we have more than 15 years of experience as creative directors, working internationally at various graphic design agencies. This has given us the knowledge and skills to create memorable logos and build brand identities that are completely unique and are sure to connect with your audience. 


We all know that ‘a picture is worth a thousand words’, which reinforces why brand photography is integral for elevating your brand’s visual identity. 

Keeping your images cohesive in style is the key to creating a consistent visual identity. All photos and videos you share should align with your brand’s messaging. 

Imagery can be used throughout your online presence, including your website, social media and digital marketing, as well as through printed collateral like brochures, advertisements and signage. 

Burleigh Print & Design photographers offer a range of photography services on the Gold Coast to help you elevate your visual identity. From food photography to product photography, headshots, lifestyle images and stock photos – our talented photographers have shot for a variety of publications, celebrities, Australian athletes and television chefs. 


Fonts are powerful and have the ability to capture the attention of your audience and evoke emotion. They can have a huge impact on how your message is received and digested by your audience. 

Whether you choose a font that is traditional and corporate, or fun and casual, it’s important it is relevant and is the best representation of your brand. To elevate your visual identity your typography needs to be easy to understand, versatile and communicative. 

Designers at Burleigh Print & Design understand the importance of typography in all their graphic design projects and we always ensure typography is strongly aligned with your brand’s message and brand personality. 


The colours you choose for your brand can help elevate your visual identity. Your colour palette can shape how your audience perceives your brand and the emotions they feel when they interact with your business

Imagine if Facebook wasn’t blue, or Microsoft without the red, green, yellow and blue – the biggest brands in the world are instantly recognisable by their colours. Colours can influence mood and build consistency within your brand’s visual identity. 

When creating a brand’s visual identity, our Gold Coast designers consider the psychology of colours, drawing on their previous experience and knowledge to ensure the colours we choose not only look good, but evoke positive emotions and capture your brand’s personality and messaging.

Elevating your visual identity with Burleigh Print & Design

Through professional branding and photography, the talented team at Burleigh Print & Design will help you elevate your visual identity and stand out from your competition. 

From our bespoke print and design studio we’ll bring your ideas to life. From concept through to final completion, we’ll work with you to create the best visual identity and deliver the perfect solution for your business. 

To find out what Burleigh Print & Design can do for you, get in touch with our friendly team today. 

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