5 things to consider before you DIY your logo

Are you considering designing your own logo? We get it, as a small business owner it’s important to save money wherever you can. We understand it’s tempting to jump in and design your own logo, especially with so many easy graphic design apps available such as Canva or Fiverr. 

At Burleigh Print & Design we are all for you saving money, cutting corners with your logo design shouldn’t be an option. Your logo is the first thing people notice and it will be there to represent your business for years to come. 

A logo is an important part of your visual identity and should build value and connect with your audience. Our advice is to leave your logo design to the professionals. Graphic designers have the skills, knowledge and experience to design a logo you’ll be proud to show off. But don’t just take our word for it, consider the following: 

Will your logo look professional? 

How do you imagine your finished logo? Are you happy with something a little more amateurish or are you looking for a more professional vibe? 

Unless you’re an experienced graphic designer, it can be difficult to create logos that looks professional. When creating a logo, a designer will take into consideration colour theory, typography expertise, trends and ratio. There’s more to a logo than just type and graphics. 

What resources do you have access to? 

Our graphic designers have access to a wide range of fonts and resources to give them greater flexibility and scope when creating your logo. They’ll also create a logo that is versatile and can be used everywhere and anywhere. 

As graphic designers, we work with vector graphics, which allow your logo to be sized up or down to be used for billboards or larger applications without losing quality. 

Do you want your logo to be unique? 

When you DIY your logo using a platform such as Canva or Fiverr, there’s a big chance other people will have something that looks very similar. Most of these apps work on templates, which means you’ll find it more difficult to stand out from the crowd with a logo that is unique. 

Is there enough time in your day? Can you meet the deadline? 

At Burleigh Print & Design our graphic designers create logos day-in day-out and have the experience to design logos quickly and efficiently. As a small business owner, there’s a big chance you’re balancing this task with many others, so instead of finishing a logo in a week or two, it might stretch over a couple of months. 

Are you too emotionally involved? 

If you’re emotionally invested in your brand it can be hard to think outside the box when designing your logo. It’s possible to be ‘too close’ to the project and base your decisions around emotion instead of what will work best for your brand. It’s great to have an independent approach to get an outside perspective on logo design. 

Do you have the confidence? 

In the end, you need to weigh up if you have the confidence to create a timeless logo that will connect with your audience and represent your brand in the best possible way. Are you confident using software and do you have the knowledge of colours, shapes and typography to create something amazing?

Don’t settle for mediocrity when it comes to your logo. The team at Burleigh Print & Design believe great design should be accessible to everyone. With more than 15 years experience as creative directors, working internationally at top design agencies, we offer quality design at an affordable price. We can’t wait to create a logo that exceeds your expectations. 

We can help you bring your ideas to life. Connect with us and find out how the team at Burleigh Print & Design can create a logo for your business.