06.05.2021

Why a well designed logo is so important for branding purposes 

Although a logo is only one of the elements of branding, it will most likely appear on the majority of touch points with customers and other stakeholders, such as the website, brochures, stationery, product, packaging, ads, uniforms, stores, and so on. A logo can therefore be considered as one of the main graphic elements that allow people to quickly identify an organisation, its products, and services. And quite often, it will be the first thing people will use to identify you.

Here is why a well-designed logo is so important for branding purposes:

  • A well-designed logo allows people to quickly identify and recall your brand
    A logo is one of the main points of identification for your clients and other stakeholders. It will help then to detect your brand in a few seconds, across different channels and touch points.
  • It creates consistency over different communication channels
    In today’s world, businesses and organisations exist on various platforms, including websites, blogs, social media, events, leaflets, brochures, business cards, etc. Having a multipurpose logo will allow you to appropriately represent your brand in a consistent way across all different communication channels.
  • It is part of your brand identity
    The logo of your brand or organisation will be part of your (visual) brand identity. This is very important because it will be one of the main tools to graphically reflect your brand name, values, and personality to the rest of the people you communicate with.
  • It fosters a professional image and raises expectations
    People expect a brand to have a professional look, starting with its logo. A good logo design made by an expert designer will make your brand stand out, but also look more reliable and trustworthy. Also, hiring a logo designer will increase your chances to have a logo that is unique, innovative, and reflecting your brand’s identity.
  • It will distinguish your brand from the competition
    Brands can play with logo design to differentiate themselves from the competition. The use of different colours, shapes, styles, and typographies for the logo design are a great way to show what your brand is and is not, as compared to the competitors. A relevant logo design will also help people recall the brand within the industry.
  • It can facilitate an emotional connection with your stakeholders and boost brand loyalty
    People should instantly connect with your brand when they see your logo. A good logo design will help enhance people’s memory of your organisation and how it makes them feel. If the feeling is positive, whether the person is a potential client, employee or provider, the logo will contribute to his/her emotional connection with the brand, amongst the other elements of your branding strategy. This is something we’ve seen back in 2010 when the clothing brand Gap decided to change its logo and many consumers were so disappointed with the new logo design that the company chose to return to the original one.

Feeling inspired? Let us help you bring your vision to life. We work closely with you to develop a visual identity for your business that amplifies your values and connects with your audience. Experimenting with various fonts, colours and imagery our team of agency experienced designers will create a unique identity to represent who you are as a brand.

 

A brand is not a logo, it’s your communication strategy

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