Although a logo is only one of the elements of branding, it will most likely appear on the majority of touch points with customers and other stakeholders, such as the website, brochures, stationery, product, packaging, ads, uniforms, stores, and so on. A logo can therefore be considered as one of the main graphic elements that allow people to quickly identify an organisation, its products, and services. And quite often, it will be the first thing people will use to identify you.
Here is why a well-designed logo is so important for branding purposes:
Feeling inspired? Let us help you bring your vision to life. We work closely with you to develop a visual identity for your business that amplifies your values and connects with your audience. Experimenting with various fonts, colours and imagery our team of agency experienced designers will create a unique identity to represent who you are as a brand.
A brand is not a logo, it’s your communication strategy