The Glossy Finish: How to Choose the Best Print Options for Your Marketing Collateral


Choosing the right print options for your marketing collateral isn’t just about picking colours or designs; it’s about making smart decisions that amplify your brand’s voice and capture your audience’s attention. At Burleigh Print & Lessons, we understand that every detail in your print materials—from the gloss on a brochure to the feel of a business card—can make a significant difference in how your brand is perceived.

When you think about printing, you might simply consider what looks good. However, we go deeper, considering how each element of your print job can enhance your message and appeal to your target market. Whether you’re a startup needing a full branding package, a creative looking to showcase artwork, or a product-based business requiring top-notch packaging, the choices you make in paper stock and finishes play a crucial role in your overall marketing strategy.

With our guidance, selecting effective print options becomes less about guesswork and more about strategic decision-making. Let us help you understand the impacts of different printing techniques and materials so you can choose the best options to represent your brand consistently and compellingly across all your marketing materials.



Understanding Different Print Finishes and Their Impact

When it comes to printing, the finish you choose can say a lot about your brand. We help you navigate through the options to find a finish that not only looks good but also serves a purpose. Glossy finishes are fantastic for catching the eye with vibrant colours and a shiny look, making them perfect for high-impact marketing materials. On the other hand, a matte finish might be your go-to for a more subdued, professional appearance that’s easy on the eyes and great for reading detailed information.

Moreover, special finishes like UV coating or metallic foiling can add a touch of class and durability, protecting your materials while elevating the perception of your brand’s quality. These choices impact not only the aesthetics of your print materials but also their functionality and the way your audience interacts with them. We guide you through the benefits of each finish to ensure that your final printed material meets your business needs and maximises your investment.



Choosing the Right Paper Stock for Your Marketing Materials

The paper stock is the backbone of your printed collateral. The right choice can enhance the effectiveness of your design and message. Whether you’re looking for a thick cardstock that feels substantial and luxurious in the hand for your business cards, or a lightweight, glossy paper that makes your brochures easy to distribute and attractive, we have the expertise to recommend the best options.

For products that need to endure the elements, like outdoor menus or signs, we’ll steer you towards more durable materials that stand up to the weather. For art prints that demand precision in colour reproduction and detail, we recommend high-quality, acid-free papers that preserve the integrity of the artwork. Understanding your business goals helps us align the material choices with your specific needs, ensuring that each piece of marketing collateral not only looks fantastic but also performs perfectly in its intended environment. Each recommendation we make is tailored to help you make a lasting impression on your target audience, reinforcing your brand’s message through the tactile experience of your printed materials.



Navigating Through Print Options for Maximum Brand Impact

Choosing the right print options can significantly amplify the impact of your marketing efforts. At Burleigh Print & Design, we consider various factors to tailor the best print solutions that reflect your unique brand identity and engage your target audience effectively. It’s about more than just aesthetics; it’s about creating an experience that resonates. For instance, embossing can add a tactile element that conveys luxury, while die-cut shapes can make your materials stand out physically and visually in a pile of standard items.

We also recognise the value of innovation in printing techniques that can be aligned with your brand’s message. Utilising variable data printing, we can customise elements like text and graphics on individual pieces within a larger run, making it ideal for personalised direct mail campaigns that connect more directly with recipients. These chosen techniques not only enhance the visual appeal of your materials but also serve strategic marketing purposes, ensuring that every piece of printed collateral works harder for your business.



Maintaining Brand Consistency Across All Printed Collaterals

Consistency is key in building and maintaining trust with your audience. We help ensure that every piece of your printed collateral consistently reflects your brand’s standards, from the colour palette to the typeface, across all platforms and pieces. This holistic approach to brand consistency plays a crucial role in reinforcing your brand identity and enhancing recognition among your target market.

We achieve this through rigorous quality control processes and attention to detail. By standardising colour profiles and design elements across various print mediums, we maintain a seamless brand appearance. Regular consultations and reviews with our clients allow us to stay aligned with their evolving branding strategies and ensure that our print solutions continuously meet their needs and expectations.




At Burleigh Print & Design, our commitment to delivering high-quality print solutions is matched by our dedication to your brand’s success. Whether you’re launching a new product, revamping your marketing materials, or simply in need of some fresh business cards, we’re here to ensure that what you put out into the world is nothing short of exceptional. With state-of-the-art technology, creative expertise, and a keen understanding of our client’s goals, we provide print solutions that are not only visually stunning but also strategically effective.

Ready to elevate your brand with high-impact print materials? Contact us at Burleigh Print & Design today, and let’s create something incredible together!

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