Creating an eye-catching visual identity for your brand is more important than ever. Digital marketing is driven by imagery to capture audience attention, separate your brand from competitors, and effectively convey your brand’s message.
When shaping your brand’s visual identity, the Burleigh Print & Design team isn’t afraid to admit that tools like Canva can be very helpful and useful for easy, quick projects. However, these DIY graphic design tools often fall short of professional graphic design standards and aren’t a practical option for all projects.
Here are 5 reasons a professional graphic designer is the best choice for your next graphic design project:
A strong visual identity will help you build trust with your audience. If you’re working in a competitive market, it’s easy for your message to be diluted, so you need to establish a unique and memorable image to distinguish your brand from its competitors.
Unlike your standard DIY templates, a graphic designer will work with you to develop a unique look and feel for your brand; no templates here, only visuals which reflect your brand’s personality, values and goals.
The Burleigh Print & Design team of creative Gold Coast graphic designers draw on their years of experience and up-to-date knowledge of the latest trends and software to deliver high-quality and visually stunning designs that meet the needs of each client. Whether you need a new logo, a brochure for an upcoming event or a complete rebrand, we have the skills to create visuals that elevate your brand and set you apart.
While your graphic design skills might be ok, what may take a whole day to complete, may take a professional graphic designer only a couple of hours. It can be time-consuming figuring out new software and trying to get your design right.
Engaging a professional graphic designer can save you time and the hassle of coming up with the perfect design and allows you to concentrate on other aspects of your business. A graphic designer completes design projects day in, day-out and will work with you to design within your budget and to your expectations.
We understand that nobody knows your business like you do, so as graphic designers, we ensure we work closely with our clients to develop a great understanding of your objectives and goals to deliver the very best.
Whether it’s cool custom illustrations, luxury product labels, high end brochures or business cards, we’ll share our advice and help you take the designs to the next level. With years of experience under our belts, we have a few tricks to bring your ideas to life.
There’s more to great design than looking pretty (although looks are essential too). As designers, we consider everything to ensure your visuals are accessible to all users. We’ll ensure they are easy to read, navigate and clear for everyone. This could include ensuring font sizes are right and content is optimised for all platforms and devices.
Sometimes it can be challenging to look at your brand with fresh eyes when you’ve been close to it for so long. A graphic designer can look at it with a fresh perspective and develop new ideas and angles to promote the benefits and quality of your products or services.
One of the most important aspects of good brand design is consistency. It’s about creating a cohesive look across your brand, from logo to colour palette to typography and imagery. It helps your band establish a strong identity and sends a message of professionalism to your audience.
A consistent visual identity will help to build brand recognition and recall, ensuring customers notice your brand across all platforms. This will lead to increased brand loyalty and customer retention; important wins for your brand moving into the future.
If you want to engage the services of a Gold Coast graphic designer, Burleigh Print & Design has you covered. With more than 20 years of experience in the industry, we pride ourselves on our ability to deliver high-quality graphic design services.
We offer a range of graphic design and printing services, including business cards, brochures, posters, banners and signage solutions. No matter what you need, the Burleigh Print & Design team is here to help.