5 Inspiring Graphic Design Trends to Watch in 2023 with Burleigh Print & Design


As the business landscape constantly evolves, staying abreast of the latest design trends can provide your brand with a competitive edge and keep your visuals looking fresh and innovative. With the emergence of new technologies, tools, and artistic movements, graphic design continues to push boundaries and redefine best practices. To help your brand thrive in this dynamic environment, our experienced team at Burleigh Print & Design has curated a list of the top five graphic design trends to watch in 2023. 

From the comeback of retro aesthetics to the fusion of digital and organic elements, explore these inspiring trends and learn how Burleigh Print & Design’s skilled design team can seamlessly incorporate them into your visual branding strategy, elevating your brand’s appeal and driving engagement among your target audience.



1. Geometric Shapes and Patterns

Geometric shapes and patterns significantly impact the graphic design world as they evoke simplicity, order, and modernism. In recent years, designers have been experimenting with various geometric combinations to create visually striking designs:

  • Combining geometric shapes: Mixing different shapes, such as circles, rectangles, and polygons, can create distinctive, eye-catching visuals and add dimension to your design.
  • Pattern repetition: Implementing repetitive geometric patterns can result in visually harmonious designs and add a sense of rhythm to your branding materials.
  • Bold colours: Pairing geometric shapes with bold, vivid colours can produce high-impact visuals, instantly catching the viewer’s attention and asserting a contemporary vibe.

Integrating geometric shapes and patterns into your designs can effectively convey your brand’s dynamic, forward-thinking character. Enlist the creative expertise of Burleigh Print & Design’s design team to incorporate this trend seamlessly into your visual branding strategy.



2. Retro Revival

The resurgence of retro-inspired designs is in full swing, as nostalgia continues to drive interest in vintage aesthetics. By drawing inspiration from the past, designers are creating visuals that evoke warm, familiar feelings while also offering a fresh, contemporary twist:

  • Vintage typography: Old-school fonts can add a touch of nostalgia and personality to your designs, instantly setting your brand apart from competitors. Mix and match vintage and modern typefaces to create designs harmonising elements from different eras.
  • Textured illustrations: Hand-drawn illustrations with a textured, grainy finish can evoke a sense of authenticity and craftsmanship—qualities consumers appreciate in the digital age.
  • Subdued colour palettes: Earthy, muted colours can create a comforting, retro-inspired visual atmosphere that resonates with your audience.

Consult with Burleigh Print & Design’s design team to revitalise your brand’s visual aesthetic with elements from the past, tapping into the powerful appeal of nostalgia and strengthening your brand’s connection with your audience.



3. Duotone and Gradient Imagery

Duotone and gradient graphics are fast becoming a prominent design trend, breathing new life into traditional visuals and providing a bold, captivating alternative to full-colour imagery:

  • Duotone: Duotone graphics consist of two contrasting colours that overlay an image, producing a striking, modern appearance. This technique simplifies complex visuals, allows for easy colour branding, and stands out in the age of saturated digital imagery.
  • Gradients: Gradients, or graduated colours, create a smooth colour transition between two or more hues, adding depth and visual interest to designs. Gradients are versatile and can be applied to typography, backgrounds, and photo effects.

Burleigh Print & Design’s skilled design team can expertly incorporate duotone and gradient techniques into your designs, uplifting your brand’s visuals and making a memorable impression on your audience.



4. Data Visualisation and Infographics

Data visualisation and infographics have emerged as an essential graphic design trend with the growing importance of data-driven decision-making. These visual representations of information allow for easy and engaging communication of complex data, statistics, and analysis:

  • Well-designed infographics: An effective infographic simplifies complex data sets into digestible visual elements, enabling your audience to grasp the message and value behind the information presented quickly.
  • Data-driven storytelling: Combining data visuals with a compelling narrative can engage your audience and enhance information retention, resulting in deeper understanding and stronger emotional connections.
  • Interactive and animated infographics: Utilising interactive or animated elements in your data visualisation can boost user engagement and enable personalised information delivery, improving the overall user experience.

Leverage the expertise of Burleigh Print & Design’s talented designers to create captivating infographics and data-driven visuals that inform, engage, and inspire your audience.


5. Sustainable and Eco-Friendly Design

Environmental awareness is on the rise, and businesses are increasingly adopting eco-friendly practices to meet consumer demand for sustainable products and services. This shift has influenced graphic design trends, with designers focusing on environmentally conscious themes and materials:

  • Eco-themed visuals: Graphics that depict nature, green living, and sustainability can resonate with environmentally conscious consumers, effectively aligning your brand values with your audience’s expectations.
  • Eco-friendly print materials: Utilising recycled or sustainably sourced paper, ink, and printing techniques showcases your commitment to environmental responsibility and enhances your brand reputation.
  • Minimalistic design: Adopting minimalistic design principles, such as clean layouts and simple typography, reduces visual clutter and can contribute to lower ink and paper consumption—a combination of aesthetically pleasing and eco-conscious.

Work closely with Burleigh Print & Design’s design and print specialists to deliver environmentally responsible solutions that reflect your brand’s sustainability commitment while maintaining visual appeal and impact.



Empower Your Brand with Trend-Driven Graphic Design Solutions from Burleigh Print & Design

Staying informed on the latest graphic design trends is crucial for brands looking to stay ahead in today’s competitive business landscape. By incorporating cutting-edge design elements such as geometric patterns, retro revival, duotone and gradient imagery, data visualisation and sustainable design, you can effectively enhance your brand’s visual presence and create a lasting impression on your audience.

Burleigh Print & Design’s experienced design team is dedicated to providing innovative, trend-driven graphic design solutions on the Gold Coast tailored to meet your brand’s unique needs and goals. Let us help you elevate your visual branding and stay at the forefront of the graphic design industry, all while remaining true to your brand identity and values. Get in touch with us today to discover how our expert design and print services can transform your brand’s perception and appeal in 2023.

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