03.05.2021

Your choice of paper is essential to your print’s final look and feel. It also dictates where and how the finished product is best used. For example, heavy durable stock is more suitable for products with a long shelf-life. ie Business Cards, however, if budget is a consideration, a more affordable, thinner stock might be a better choice.

WHICH WEIGHT WILL WORK?
Paper weight is measured in GSM, or grams per square metre. The higher the GSM value, the thicker and sturdier the paper. This can communicate subtle cues about your brand and your message. Thicker stocks imply a more premium product or service.

80–100gsm
Perfect for letterheads and general stationery.

150gsm
Good quality flyers, brochures, and booklets.

170gsm
Premium corporate brochures, calendars and quality posters.

200–250gsm
Not quite card thickness, this is great for premium flyers, brochures and vouchers.

300–350gsm
Strong and rigid; good for standard business cards, menus, postcards and premium booklet covers.

420gsm
Ideal for business cards, swing tags, and product packaging.

WHAT ABOUT THE FINISH?
Once you’ve selected the weight, it’s time to consider the finish. This adds another layer of tangible engagement and can influence your target audience as they hold the finished product in their hands. Just like GSM, your choice of paper finish will determine the overall look and feel of your printed piece.

Uncoated paper
No glare and highly ink-absorbent, reducing the risk of smudging. Perfect for text-heavy forms like manuals, letterheads, tickets and memo paper.

Silk Matte paper:
Often used for reports, flyers, postcards and magazines due to its high-quality feel.

Gloss coated paper:
The shiny surface makes it a perfect match for vibrant colours and high-contrast prints. A favourite for high-end magazines, brochures and booklets.

Celloglaze:
A thin sheet of plastic film, fixed to either one or both sides of a printed sheet of heavy paper stock to create extra durability. Available in gloss matte or soft touch velvet.

Spot Gloss:
Adds a luxe shiny finish when used in combination with matte celloglaze.

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