Fitness First Magazine

Custom magazine for international gym chain.
Focusing on daily inspiration for a fitness lifestyle.


Fitness First Magazine


Photography & Art Direction



Fitness First Magazine

Finess Brand

The Project

We had the absolute honour to photograph Todd Sampson, award-winning documentary-maker, television presenter and adventurer for the cover story of Fitness First Magazine Australia. On location at the flagship gym in Melbourne, Todd  made it clear he didn’t want a smiling, well-lit happy shot. He wanted it raw, without makeup, focusing on the hard training ahead. Basically portraying who he really is away from the TV cameras and boardrooms. When asked how he prepared for the shoot, he simply said ‘showed up’. In addition to the cover, we focused on Todd’s favourite hard-core training routine and spoke about the important link between a healthy brain and body. Once back in the studio, we put together the layout for the piece.



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